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Antoine Sho Bancon
Creative Director
Ideas that travel don't come from one place. Neither do I.
Born in Paris to a French father and Japanese mother, and based in Tokyo since 1999. Two decades in advertising have turned that cross-cultural upbringing into a working method, building ideas that hold up in more than one language, one market, one point of view.
Some of my latest works
Nissan Energy
Movie
Inspired by how forests share what they have, this film reimagines the EV as part of a living network.
McLaren Cars & Coffee + Event
Reframing a retailer event into an owner-driven brand experience for McLaren.
It's never been easier to create something, but it's never been harder to make people care about it.
The ability to make people feel something is a skill I constantly try to be better at.
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